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If You Can't Easily Explain What Your Product Does, You Have A Problem

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Earlier this week, VentureBeat’s Chris O’Brien published a phenomenal article that explored online productivity app Evernote’s recent trials and tribulations. Back in 2013, Evernote was yet another Silicon Valley darling with a $1-billion-dollar valuation. Since that time, Evernote has struggled to generate profits and maintain its traction with users. Part of the issue, O’Brien argues, is that Evernote suffered from feature overload that obscured its core value proposition and confused users.

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