When approaching partnerships and business development opportunities, everyone wants to de-risk situations to the best of their abilities. More often than not, that means building a comprehensive business case with data to back up all of the assumptions about how the business will perform. Over the past five years, I’ve been on both sides of the data equation. Throughout my journey, my views on the role of data inside of an organization have evolved, and I’ve learned to embrace a balanced approach to data-driven decision making that honors both the qualitative and quantitative aspects of the business.
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