In the spirit of full disclosure, I have to admit that I do not follow the exploits of the Kardashian clan, unlike millions of others throughout the world. However, over the past few days I couldn’t help but read about the birth and subsequent naming of “Kimye’s” new son, Saint West. Say what you will about the Kardashians and Kanye West, they (or their management team) knows a lot about exposure and branding. For better or worse, people know about them and their escapades.
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